Facebook Ads Toronto
for Local Business
Lead Generation
OMA manages Facebook and Instagram ad campaigns that reach Toronto customers at the exact moment they're ready to buy — and turn clicks into booked appointments and calls.
Why Toronto Businesses Run Facebook Ads
With 3.2 million Facebook users in the GTA, Meta Ads put your business in front of the right neighbours, at the right time, with the right offer.
Hyper-Local Targeting
Reach households within 5 km of your location or by neighbourhood, postal code, and income bracket.
Lookalike Audiences
Upload your customer list and Meta finds thousands more Toronto residents who look exactly like them.
Retargeting Funnels
Re-engage people who visited your website or watched your video but didn't book or call.
Instagram Reach
One campaign runs across Facebook and Instagram — doubling your reach with no extra setup.
Real ROI Tracking
Every lead is attributed to the exact ad, audience, and creative so you know what's working.
Everything Included in Your Meta Ads Plan
We handle every part of your Facebook and Instagram ad campaigns — from strategy to creative to weekly optimization.
Audience Research & Targeting
We build layered audiences using Toronto demographics, interests, behaviours, custom lists, and lookalikes — so your ads reach people who are most likely to become customers.
Creative Strategy & Ad Copy
We write all headlines, primary text, and CTAs, and we direct the creative vision for images, carousels, and video. Every element is engineered to stop the scroll and drive action.
Campaign Setup & Structure
Proper account structure with segmented campaigns, ad sets, and A/B test variants.
Meta Pixel & Conversion Tracking
Full pixel setup with events for leads, calls, purchases, and appointments.
Weekly Optimization
Budget reallocation, audience pruning, bid adjustments, and creative rotation every week.
A/B Creative Testing
Systematic testing of images, copy, headlines, and formats to find top performers.
Monthly Reporting
Plain-language reports showing leads generated, cost per lead, and ROAS — no vanity metrics.
Boosted Posts vs. Managed Facebook Ads
Boosting a post is not the same as running a real campaign. Here's why Toronto businesses that switch from boosted posts to managed ads get dramatically better results.
| Feature | Boosted Posts | Managed Ads (OMA) |
|---|---|---|
| Audience Targeting | Basic (age, location, interests) | Layered: custom, lookalike, behaviour, income |
| Budget Control | Fixed post budget only | Full bidding strategies & daily/lifetime budgets |
| Ad Creative Options | Single image or video only | Single, carousel, collection, story, reel |
| A/B Testing | Not available | Systematic creative & audience split tests |
| Retargeting Funnels | Not available | Website visitors, video viewers, form openers |
| Conversion Tracking | Reach & engagement only | Leads, calls, bookings, purchases tracked |
| Campaign Optimization | None — set and forget | Weekly optimization by certified specialists |
| Reporting | Likes, reach, engagement | Leads, CPL, ROAS, booking rate, call volume |
Facebook Ads for Every Toronto Business Type
We have a proven playbook for each industry — specific audiences, creative angles, and offers that convert in competitive Toronto markets.
How We Build High-Converting Facebook Ad Creative for Toronto Businesses
Most Facebook ads fail because they look like ads. We create content that matches the native feel of the News Feed — so your message reaches people before they scroll past.
Every creative asset is built around a specific offer, audience pain point, and desired action. We test multiple angles simultaneously and scale only the winners.
Our Creative Testing Process
More Than Clicks — We Deliver Booked Jobs and Appointments
Getting clicks is easy. Getting qualified leads who actually call or book is the hard part. We engineer the entire path — from ad to landing page to lead capture — to maximize booking rates.
From Audit to First Lead in 7 Days
A structured onboarding process means your campaigns launch fast and are built to perform from day one.
Free Audit
We audit your current Meta Ads account (or set one up), website, and offers to identify waste, missed audiences, and quick wins.
Strategy & Brief
We present a custom campaign strategy: audiences, creative angles, offer structure, and funnel path.
Campaign Build
Full campaign setup — ad account, pixel, campaigns, ad sets, creative assets, and conversion tracking.
Review & Launch
You approve the creative and copy. We launch and monitor closely during the learning phase.
Optimize Weekly
Every week we review performance, adjust bids and audiences, refresh underperforming ads, and report.
Scale What Works
As winning creative and audiences are identified, we scale budget to amplify results and reduce CPL.
Facebook Ads Management Pricing
Transparent, flat-fee management. No percentage of ad spend. No hidden fees. Ad spend is billed directly to your Meta account.
- ✓1 campaign (Facebook or Instagram)
- ✓Up to 3 ad sets
- ✓Creative direction & copy
- ✓Monthly reporting
- ✓Pixel setup & conversion tracking
- ✓Up to 3 campaigns (Facebook + Instagram)
- ✓Lookalike & retargeting audiences
- ✓A/B creative testing
- ✓Lead form setup + CRM integration
- ✓Bi-weekly optimization + weekly reporting
- ✓Unlimited campaigns & ad sets
- ✓Full creative production support
- ✓Video ad direction
- ✓Custom landing page (1 included)
- ✓Weekly strategy calls + priority support
All plans are month-to-month. No setup fees. Ad spend billed directly to your Meta account.
Why Toronto Businesses Choose OMA
We are a boutique performance agency focused entirely on helping local Toronto businesses grow. No juniors. No cookie-cutter campaigns.
Results-Only Focus
We report on leads and bookings, not likes and reach. You know exactly what you're getting.
Weekly Optimization
Most agencies optimize monthly. We review and adjust every week to maximize every dollar.
Toronto Market Expertise
We know the Toronto market — neighbourhoods, competition, seasonality, and local consumer behaviour.
No Long-Term Contracts
Month-to-month only. We keep your business because results keep coming, not because you're locked in.
Direct Access to Your Manager
You work directly with the person running your campaigns — no account reps or hand-offs.
Frequently Asked Questions About Facebook Ads in Toronto
Get Your Free Facebook Ads Audit
Tell us about your business. We'll review your current ads (or your competitors'), build a custom strategy, and show you exactly how we'd generate more leads from Meta Ads in Toronto.